Posts Tagged ‘Luxury SUV Rental’

Land Rover has added some minor upgrades to the new 2010 Range Rover. One of the most noticeable upgrades is the headlamps but there a lot more than that. Range Rover has added 1,420 new parts into the 2010 Rover. The interior has also been enhanced. The cabin has been refined to a much more delicate and soothing atmosphere. The interior gets nicer woods (six varieties to choose from), softer leathers, and a 12 inch LCD screen in the center console. Land Rover has claimed the 2010 Range Rover to be the quietest and most pleasurable Range Rover experience ever ( http://jalopnik.com/5203657/2010-range-rover-gets-worlds-largest-tft-display ) Rent A Range Rover 2010 - Range Rover Rental

The 2010 Range Rover features subtle updates to the body, including a revised grille and bumper, along with a new LED indicator system in the headlights.

But look, forget all that.  Let’s talk power.

Motivation for the 2010 Range Rover will be provided by a choice of a 5.0 litre supercharged V8, producing an agreeable 380kW (510hp) and 625Nm (461lb-ft) of torque, or a naturally-aspirated 5.0 litre V8 making 276kW (375hp) and 508Nm (375lb-ft) of torque.

Land Rover says that despite the Range Rover’s new supercharged V8 making a good 29 percent more power and 12 percent more torque than previous, fuel consumption is improved by 7.3 percent, offering just 14.8 l/100km.

On the inside, there’s new leather trim to the headlining, pillar and door casings, and a new satin chrome-plated finish to the control buttons.

 A dual-view touch-screen display screen rests in the centre stack, while a configurable 12-inch TFT screen – which Land Rover claims is the world’s largest – features, well, where the instrument cluster would usually be.

 Your fuel allowance won’t be the only happy camper in the equation though, with emissions down 7.4 percent to 348g/km.  Camping enthusiasts can sleep under trees a little longer then.

Rangey fans can also look forward to upgraded Terrain Response and Stability Control systems and a new surround camera system to improve the parking process

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Sex and the City’ Movie One Long Mercedes Commercial

Long-Awaited by Fans, Film Will be Rife With Product Placement

By TheImproper.com

Although viewers may not always realize it,  movies today are often feature-length commercials for companies that pay for strategically placed products. The new “Sex and the City” movie will be rife with them. It’s not just coincidence that Mercedes Benz’s flagship S-Class sedan is Mr. Big’s fav ride. Along with “Carrie Bradshaw” (Sarah Jessica Parker), “Samantha Jones” (Kim Cattrall), “Miranda Hobbes” (Cynthia Nixon) and “Charlotte York” (Kristin Davis), Mercedes’ new 2010 GLK-Class compact SUV will be one of the stars of the movie. In the film Samantha will drive the GLK350 SUV, there will be scenes from and Carrie Bradshaw’s love interest “Mr. Big” (played by Chris Noth) is chauffeured throughout the film in the S550 sedan. So, How did this happen?

Mercedes-Benz GLK Rentals has a longstanding relationship with the entertainment industry, and maintains offices in Hollywood that “explore and maximize branded entertainment opportunities,” according to the company. Starting with the script, projects are cultivated from the idea stage to the finished product and, when commensurate at the level of “Sex and the City,” production and marketing collaborations also take place. The blatant commercial tie-in includes a regular “Sex in the City” themed television commercial that will begin airing May 11 featuring the
SUV. The car, however, won’t even be available in the U.S. until next year. The new 30-second television spot will be far from the only Mercedes-Benz USA marketing tie-in with New Line Cinema’s movie. A special micro
Web site, displays at dealerships, title sponsorship of the film’s New York City premiere, exclusive movie screenings prior to the film’s release, and innovative local-market “premiere events” are also part of the package. A new micro site will launch for the “Sex and the City” movie that will include a virtual tour of the new GLK-Class. It features New York City’s hotspots from the film. The commercial push will also play in Canada, Europe, Japan, and other parts of Asia.

In the “preview” advertisement for the GLK-Class, “Sex and the City” crew members portrayed by actors including a fictional production assistant, grip, make-up artist and publicist are interviewed behind-the-scenes about the film’s tempestuous (but unnamed leading star. Would that be Sarah Jessica Parker they are portraying as bitch? “When you’re that beautiful, and that powerful, people love to say that you have attitude,” says the publicist, “but she’s not a diva.” “Does she have attitude? Yes!” quips the grip. As the commercial closes we learn they’re not talking about any of the film’s leading actresses, but rather the all-new GLK-Class as seen in the film. How cheesy can you get.

But it doesn’t end there. When the movie premiers, May 27, Mercedes-Benz will be a presenting sponsor for both the “Sex and the City” New York City premiere at Radio City Music Hall, as well as “premiere events” at movie theatres across the United States, according to the company. Cattrall was even required to appear with Dr. Dieter Zetsche, CEO of Daimler AG, at the Detroit Motor Show in January. After the success of HBO’s SATC series, Cattrall probably never thought she’d be working auto shows, again. Welcome to the new Hollywood. Is it any surprise no one goes to the movies nymore.

“The Mercedes-Benz brand has always attracted trendsetters and style-makers and the partnership with New Line Cinema’s ‘Sex and the City,’ which personifies these attributes, is a very natural fit,” says Steve Cannon, Vice President of Marketing, Mercedes-Benz USA. “The movie is a great platform for us; it showcases Mercedes-Benz Fashion Week, shows off our S-Class in its natural element and perfectly Positions the new GLK-Class before it arrives in showrooms.”

Right, it’s great for Mercedes Benz, and New Line Cinema, but what about moviegoers and fans? Well, don’t expect the media to raise a lot of questions about it. The ad will run on ABC, CBS, and NBC, Fox and CW as well as cable channels such as Bravo, CNBC, Headline News, E!, AMC, TBS, The History Channel and National Geographic.

In short, all the major media outlets have been co-opted, and they rarely bite the hand that feeds them. As for fans who want to see the movie, just grin and bear it, and try to forget that it’s just one big long commercial.

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