Take two luxurious, high performance Teutonic sedans and compare them in a back-to-back test and what do you come up with? If perception is reality, when comparing the 2006 BMW 750i with the 2008 Mercedes-Benz S550, perception is dictated entirely by personal tastes. The focal points of the two vehicles are very different indeed. The BMW concentrates predominantly on performance attributes, with luxury thrown in for good measure, while the primary mission of the Mercedes-Benz is to envelop occupants in superlative opulence while delivering more than a fair amount of performance as part of the package
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A few years ago, the 7-Series was the definitive bad-boy of the full-sized luxury sedan market. The biggest BMW was the vehicle for to lead designer Chris Bangle's debut. BMWs would no longer be all right angles and hard lines. Curves and bubbly lamps would make new models look modern and millennial. Since then, BMW's been keeping the model's performance up to par without drastically altering its looks.

And, since that earth-shattering redesign, the 7-Series has been eclipsed by the brand-new and truly astonishing S550. Mercedes is banking on the S-Class to restore its faltering glory, both in terms of public image and quality. To that end, the S550 merges top-of-the-line performance with a dazzling exterior which ever-so-slightly silhouettes Maybach models -- at three times the price.

(2007 Jaguar Super V-8 vs. 2008 Mercedes-Benz S550 vs. 2006 Audi A8L Quattro vs. 2008 Lexus LS460L vs. 2006 BMW 750Li - Comparison Tests)

There is no more luxurious or handsome car in this price range on the road than the S550 (until the 7 gets a rework, that is).

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